3DTV Festival planned by Virgin Media

Virgin Media is going for 3D TV in a big way following social trials in the Virgin Media market in London.

It appears that either Virgin Media has a try for 3D TV, or it is trying to force Sky TV into showing its 3D TV hand.

Anticipated to take place from November 17th, the service will allow subscribers to admission content which has been moved into possessive anaglyph images and should appear 3D via especial spectacles.

The “3D Festival” from Virgin Media will give customers admission to Channel 4’s The Queen in 3D and Derren Brown's 3D Magic Spectacular. The two programmes will be available in Catch up TV and TV Choice.

In accordance with Broadband TV News, the spectacles will be available from Sainsbury's and Virgin Media shops in the build-up to the so-called 3D V Festival.

Jon Ingram, operations director at Digitalchoices.co.uk, said: “This offer is excellent news if you are a Virgin Media customers and you miss the 3D content being aired this week on Channel 4.”

He added too: “After its successful 3D trials, it will be fascinating to see if Virgin Media determine to give customers more 3D content, such as the 3D channel planned by Sky.”